Connected Marketing
Connected marketing (CM) is an evolutionary approach to marketing communications - and to all business operations. It involves businesses connecting and collaborating with people (employees, customers, consumers, etc.) rather than commanding and controlling them.
The journey to define, manage and measure CM, and evolve into it the marketing - and increasingly business - theory and methodology it has become today, started in 2002 when Justin Kirby founded an online discussion forum. The forum comprised a global group of academics, consultants and agencies working innon-traditional/alternative marketing, as anything other than traditional PR, DM, sales promotion and advertising techniques was then called.
For more information, please visit http://www.connectedmarketing.org