SwiftCRM
One of SwiftCRM’s earliest accounts working as a Marketing Consultant and Direct Mail Consultant for was Next PLC when they began in 1984 in Leicester. They handled all the direct mail for George Davis then CEO, for 6 years. It was their responsibility to anticipate influences on and reactions of consumers for this new highly fashionable clothes retailer.
They had to devise and implement their mail-order strategies. It became second nature and the basis of the specialisation. It would be no surprise therefore that shortly after they were appointed as a consultant for the Dti’s Enterprise Initiative in 1989 and despatched across the UK their only specialists in mail-order. When this experience and knowledge was associated with the computer market in the early 90’s, the results were instantly meteoric.
For more information, please visit http://www.swiftcrm.net